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Connecting Can Grow Your Business
Useful Case Studies ▪ Cross Industry Success ▪ Real Results
10 Success Stories To Explore
10 Success Stories To Explore
Welcome to a curated collection of meaningful achievements from my career. Each entry highlights the strategy that guided the work, the challenges overcome, and the wins that followed. There's a lot of great content here, so use the list of links to quickly find case studies of interest.
Table Of Contents
Table Of Contents
Supercharging Sales At Seminole PowerSports
Supercharging Sales At Seminole PowerSports
Geofenced Social Advertising ▪ Lead Generation ▪ Local Marketing ▪ Photography ▪ Videography
Generating Leads With Video Ads
Generating Leads With Video Ads
Seminole PowerSports was struggling to attract motivated buyers and losing ground to competitors. Their in-house Facebook Ads weren't working, wasting money without results. They needed higher quality leads and more ready-to-buy shoppers in the showroom.
Goals & KPIs
Goals & KPIs
Revamp ads and website to bring in the right customers.
Increase showroom foot traffic by 5%.
Increase sales team close rate by 5%.
Opportunities & Strategy
Opportunities & Strategy
Created 4K product videos for ideal buyers.
Deployed geo-targeted ads on Google and Meta platforms.
Optimized SEO, ad tracking, and local search rankings for maximum impact.
Established a streamlined sales funnel with conversion-focused scripts.
Meaningful 90-Day Results
Meaningful 90-Day Results
33 leads for in-store visits.
Over $24,000 in new customer sales.
12% weekly foot traffic boost.
9% higher close rate on first store visit.
"Nathan makes our showroom inventory look amazing and our customers love it. Especially all the new ones that these videos bring into our store."
— Chase for Seminole Powersports
Generating Good Vibes & Revenue For The Buzz
Generating Good Vibes & Revenue For The Buzz
Go-To-Market Strategy ▪ Photography ▪ Social Partnership Management ▪ Visual Design
Launching A New Hemp-Derived Cannabis Brand In Sunny Florida
Launching A New Hemp-Derived Cannabis Brand In Sunny Florida
By linking purchases to sustainability and social good, I helped a Florida honey retailer transform into a competitive Delta 8 brand. A portion of each purchase was donated to support local bee populations. Our collaboration built the brand, strengthened its market position, and secured a profitable buyout.
Goals & KPIs
Goals & KPIs
Target older consumers seeking hemp-derived cannabis for wellness, leveraging their disposable income and brand loyalty.
Develop a premium Delta 8 THC brand with accessible nostalgic appeal.
Design standout packaging that complies with legal requirements.
Opportunities & Strategy
Opportunities & Strategy
Branded key products like Delta 8 honey and bee-pollinated hemp bud.
Partnered with trusted local cannabis figures for authentic endorsements.
Distributing products through established retailers increased brand recognition, provided valuable market feedback, and fueled positive word-of-mouth recommendations.
Meaningful 6-Month Results
Meaningful 6-Month Results
Consistently generated over $9,000 in monthly sales within the first 6 months.
Rapid market traction led to a profitable buyout of the business.
"Nathan was my go-to guy. He gave the brand clear direction and had all the right tools to get things done. Thanks to him, The Buzz gained value quickly, and I was able to exit the tricky cannabis industry two years ahead of schedule."
— Johnathan at The Buzz
Turning Houses Into Homes With Hudson's Furniture
Turning Houses Into Homes With Hudson's Furniture
eCommerce ▪ Lead Generation ▪ Photography ▪ Videography ▪ Visual Design ▪ Web Development
Growing High-End eCommerce Sales
Growing High-End eCommerce Sales
For over 38 years, Hudson's Furniture has served Florida with quality furnishings and comfortable mattresses. With 17 locations, they had the scale, but fragmented systems and an unfinished website bottlenecked their online sales potential.
Goals & KPIs
Goals & KPIs
Complete their website and integrate all essential business systems.
Improve the online shopping experience.
Increase ecommerce sales.
Opportunities & Strategy
Opportunities & Strategy
Integrated the existing CMS, CRM, inventory, and POS into a cohesive and smooth shopping experience.
Improved product discovery, provided real-time inventory updates, and increased checkout conversions.
Meaningful 6-Month Results
Meaningful 6-Month Results
Full stack CMS, CRM, Inventory, and POS integration.
Recognized as HFA Furniture Retailer Of The Year.
18% increase in online sales.
"The one-of-a-kind marketing efforts of Nathan were instrumental to Hudson's Furniture winning the HFA Furniture Retailer Of The Year Award."
— Josh of Hudson's Furniture
Validating Design Services With Video
Validating Design Services With Video
In-home design services at Hudson's Furniture are highly profitable, with a 90% close rate and far above-average order totals. However, securing appointments was challenging due to a lack of trust and clarity on value. Introductory videos for all 12 interior designers helped warm prospects and recover these lost opportunities.
Goals & KPIs
Goals & KPIs
Increase appointment bookings for in-home consultations by 5%.
Improve follow-through procedure to reduce no-shows by 5%.
Strengthen brand authority to encourage repeat purchases.
Opportunities & Strategy
Opportunities & Strategy
Produced videos showcasing the expertise and style of each professional interior designer.
Content educated audiences about in-home design services.
Increased in-home consultation bookings by sharing media across targeted social, email, and text campaigns.
Meaningful 6-Month Results
Meaningful 6-Month Results
7% increase in appointment bookings for in-home consultations.
9% improvement in appointment follow-through rates.
11% increase in customer's email campaign engagement leading to a 5% rise in repeat purchases.
"Nathan always has great advice on communicating key points when filming content together."
— Noah for Hudson's Furniture
Doing Better Local Business
Doing Better Local Business
The Home Furnishings Association (HFA) hosted the 2017 Leadership Immersion Experience at Hudson's Furniture, led by co-owner Josh Hudson. He shared insights on operations and customer service with 12 local startups. I then covered the marketing and eCommerce strategies that contributed to the Retailer of the Year Award win.
"Our Leadership Immersion Experience continues to grow in popularity, with each event receiving glowing reviews. Participants leave with a deeper understanding of operations, marketing, business philosophies, and human resources."
— Sharron of HFA
Spotlighting MLB Talent In Atlanta & Tampa
Spotlighting MLB Talent In Atlanta & Tampa
Content Authoring ▪ Photography ▪ Visual Design ▪ Web Development
Marketing Professional Athletes
Marketing Professional Athletes
I managed Craig Kimbrel and Matt Joyce's online presences during their standout seasons. For Craig, this involved promoting his Rookie of the Year Award. For Matt, I highlighted his All-Star season performance. My work deepened connections with fans, attracting sponsorship opportunities and increasing merchandise sales.
"No fluff, just results. I recommend Nathan if you're serious about growth."
— David at SportsMeter
Making Wishes Come True With The NFL & ESPN
Making Wishes Come True With The NFL & ESPN
Sports Marketing ▪ Video Production
Tim Tebow Meets Adam Hubbs
Tim Tebow Meets Adam Hubbs
Adam's football dreams were sidelined by a rare, life-threatening blood disorder. After years of illness, the Make-A-Wish Foundation helped him travel to Florida for a day of practice with Tim. Nathan was on the ESPN Wide World of Sports production team for this memorable segment that aired across ESPN's networks.
"Without my wish, it would be remembered as the year I had a stroke. Instead, it's the year I became friends with Tim Tebow."
— Adam about his experience
Amplifying Diversity & Opportunity With Tech Forward
Amplifying Diversity & Opportunity With Tech Forward
Content Authoring ▪ Visual Design ▪ Web Development
Non-Profit, Not Non-Profitable
Non-Profit, Not Non-Profitable
Empowering minorities and women with training and opportunities in tech is underserved, and Tech Forward is changing that. When engagement and partnerships slowed, it became clear their tools needed an upgrade. Together, we refreshed the brand with compelling messaging, introduced essential website tools, and ongoing support to further the mission.
"Nathan is the best! He's been insightful and hands-on in helping us navigate challenges and make a real impact. We share the goal of building a more diverse and thriving tech community, and together we'll make it happen."
— Tiffany of Tech Forward
Mentoring Marketers At BOT
Mentoring Marketers At BOT
Curriculum Development ▪ Content Creation ▪ Digital Marketing ▪ eCommerce ▪ Mentorship ▪ Online Education
Creating Courses To Level The Tech Playing Field
Creating Courses To Level The Tech Playing Field
The tech industry cannot truly thrive without greater diversity. One of my missions is to help usher in this much-needed inclusivity. Black Orlando Tech, a groundbreaking nonprofit, empowers underserved communities with relevant training, certifications, and industry connections. My contributions focused on nonprofit marketing initiatives to grow the BOT organization and leading digital marketing courses for motivated professionals.
Goals & KPIs
Goals & KPIs
Guide 10 participants to make their first $100 online.
Support 30 individuals in earning their BOT Digital Marketing Certification.
Opportunities & Strategy
Opportunities & Strategy
Developed an 8-week digital marketing incubator to help participants launch businesses and earn customers.
One-on-ones, assessments, and structured lessons helped them earn money online.
Meaningful Results
Meaningful Results
Mentored 17 alumni through generating their first $100 online.
Empowered 56 up-and-coming professionals to earn their BOT Digital Marketing Certifications.
"In our one-on-one, the idea of building a presentable legacy really stuck with me, especially using case studies and numbers to quantify my impact. Another big takeaway was staying booked and busy, pushing just past my comfort zone to build momentum and boost productivity."
— Kelda about her experience
Advancing Productivity & Process At Next Horizon
Advancing Productivity & Process At Next Horizon
eCommerce ▪ Mentorship ▪ Process Development ▪ Project Management ▪ Visual Design ▪ Web Development
New Online Tools & Scrum Process
New Online Tools & Scrum Process
Next Horizon has been a leading IT and marketing provider in Central Florida since 1982. However, their digital division needed a more efficient approach to meet growing client demands. They struggled with productivity, limiting their ability to scale and take on major projects.
Goals & KPIs
Goals & KPIs
Streamline digital department to handle more clients.
Boost efficiency to launch more projects.
Reinforce their brand as an IT and marketing leader.
Opportunities & Strategy
Opportunities & Strategy
Restructured the digital division to improve efficiency.
Implemented a tailored Scrum framework.
Established templated workflows for repetitive tasks like website projects, social media posts, and ad creation.
Tracked progress with tools like Monday and Jira to streamline project management.
Meaningful 6-Month Results
Meaningful 6-Month Results
41% productivity boost across 37 client accounts.
More major projects launched in one year than the previous two combined, including a significant refresh of the company's website and brand.
Recognition as an OBJ Fast 50 and GrowFL Florida Companies to Watch.
"I love the new look! I feel like our website is finally legit. We now have a secure portal to expand and better support our clients. That's a really exciting feature."
— Davia of Next Horizon
Bettering Life At Whispering Pines Apartments
Bettering Life At Whispering Pines Apartments
Lead Generation ▪ Visual Design ▪ Web Development
Introducing Online Community Tools
Introducing Online Community Tools
Whispering Pines Apartments wanted to modernize their leasing experience, improve operational efficiency, and increase occupancy. Their outdated systems made it difficult to attract new tenants and streamline management processes.
Goals & KPIs
Goals & KPIs
Launch a user-friendly website with online apartment rental tools.
Increase community occupancy rate.
Reduce operational costs by shifting to digital solutions.
Opportunities & Strategy
Opportunities & Strategy
Branded and deployed modern conveniences like secure online applications, online payments, and 24/7 maintenance portal for residents and staff.
Paperless applications expediated processing and reduced related waste.
Meaningful 90-Day Results
Meaningful 90-Day Results
Increased revenue from payment processing.
Sustained a 94% occupancy rate.
Reduced administrative costs by going paperless.
"I'm so happy with our new websites from Nathan! He always puts forward the best solutions for our communities and exceeds my expectations."
— Felicia at Whispering Pines Apartments
Showcasing Anti Aging Bed's Newest Products
Showcasing Anti Aging Bed's Newest Products
Photography ▪ Videography
More Conversions With New Photos
More Conversions With New Photos
Anti Aging Bed reached out for help with poor online ad performance and lackluster eCommerce conversions. After a 2-day product and lifestyle shoot, photos like these helped define their brand's visual identity, amplify ad performance, and increase website conversions by over 18%.
"Nathan's new pictures are great at showcasing our wellness products! Recent analytics indicate a nice bump in traffic and sales since updating our website listings."
— Tim for Anti Aging Bed
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