— Jason of Monster Media

• Provide executive strategy and hands-on leadership across digital, marketing, and operational functions.

• Served as Interim CTO at AskMethod, Acting CMO for The Lead Lion, and Interim Product Manager at Merchbee.

• Directed branding and growth strategies for Tri-Star Construction, Hudson's Vacation Interiors, Seminole PowerSports, and VSM Advertising.

• Instructional Designer for Tupperware's 2016 end-of-year keynote presentation.

• Built digital campaigns for MLB athletes, including Craig Kimbrel (Atlanta Braves) and Matt Joyce (Tampa Bay Rays).

• Designed UX flows and led usability testing for Honda's roadside assistance initiative.

• Authored multiple business playbooks and guides on brand-building, digital acquisition funnels, and productivity frameworks, widely applied across client industries.

• Built and scaled digital programs across 15+ properties, integrating SEO, advertising, Google Business optimization, and review-generation campaigns.

• Spearheaded ADA-compliant website redesigns, introducing streamlined funnels, improved accessibility.

• Increased online applications and inquiries by 117% in 2025 and 111% in 2024, reaching 359% growth compared to the 2023 baseline, and sustained approximately 15% annual improvements since.

• Developed digital workflows and chatbot integrations that reduced on-site workload and improved lead-to-lease conversions.

• Created internal digital marketing playbooks for property managers, aligning training with occupancy and revenue goals.

• Lead safety and training programs at Minnesota's premier independent motorcycle academy.

• Delivered 36 courses to 381 students with a 91% success rate; maintained 103 5-star reviews.

• Directed range operations and testing logistics, ensuring compliance with MSF and state standards while optimizing class flow.

• Partnered with 7 instructors to standardize delivery and evaluations across programs.

• Authored structured learning guides and internal SOPs to improve training consistency, student confidence, and scalability.

• Trained 999 students across 114 courses with a 91% pass rate; earned 152 perfect 5-star reviews.

• Designed efficient range management and student progress tracking systems, capable of running full-capacity courses independently.

• Collaborated with a team of 20 instructors to standardize training delivery and safety enforcement.

• Introduced structured class flow documents, checklists, and coaching templates to improve training quality and consistency.

• Reinforced SafeRide's market position through public-facing reviews and measurable student outcomes.

• Designed and facilitated 8-week Digital Marketing Certification courses.

• Guided 56 professionals to earn certifications and mentored 17 alumni in generating their first $100 online.

• Authored course materials, lesson plans, and project-based learning guides that BOT continues to use as part of their program.

• Scaled digital operations by 41% in under a year across 37 active client accounts.

• Contributed to Next Horizon's recognition in OBJ Fast 50 & GrowFL "Companies to Watch."

• Delivered more major projects in 2019 than the prior 2 years combined.

• Introduced Scrum-based workflows and created repeatable playbooks for branding, video, and web production.

• Mentored a 5-person team through 30+ professional certifications.

• Contributed to Hudson's recognition as HFA 2017 Retailer of the Year.

• Developed acquisition funnels and lifecycle campaigns for 130K+ subscribers, achieving 32% open rates (15% above industry average).

• Co-led development of eCommerce and inventory systems, increasing online sales by 18% in 90 days.

• Authored operational guides on digital merchandising, customer acquisition, and retail marketing, still referenced by Hudson's team.

• Directed Lean UX for Sykes Home, enabling 45,000+ agents to work remotely.

• Implemented a remote workforce model 5 years before the pandemic, helping Sykes move from the third- to the second-largest call center operator.

• Standardized usability testing and focus group frameworks to improve customer experience.

• Managed a 15-person global UX team delivering enterprise solutions at scale.

• ESPN: Producer that created promos, highlight reels, and live event coverage for MLB spring training, Make-A-Wish events, and national competitions. Built production playbooks that drove 250,000+ YouTube views in 30 days.

• Full Sail University: Web Dev & Design Course Director that mentored 400+ students, authored curriculum for 13 courses, and guided 300+ professional web and mobile projects. Facilitated 1,000+ hours of labs across programs.

• TeleSpeak: Increased traffic 60% through targeted campaigns, earned an ITExpo booth design award, and delivered print ads and trade articles as Director Of Marketing.

• Sports Authority: Delivered 9% regional sales growth through workshops and training as a Sales & Marketing Specialist. Achieved 4 regional and 7 store sales awards.

• TwoThink Studios: Managed ecommerce and creative for flagship brands in the Creative Specialist role, delivering 4 WordPress sites and 50+ animated ads.

• EA Tiburon: Selected for EA's "In The Game" internship program. Assessed gameplay and documented UX enhancements as Gameplay Quality Assurance for Superman Returns on PS3 and Xbox 360.

• Best Western: Designer that created ads, brochures, and branding materials to support local hospitality marketing.

— John With Sykes Enterprises