Free 60-Minute Risk List Session
Awareness Exposes Friction ▪ Routine Actions Win ▪ Results Amplify Reach
For over 20 years, I have helped startups and national brands grow with clarity, structure, and measurable outcomes. Whether you need stronger creative, better systems, or a smarter strategy, I am here to design solutions that simplify work and strengthen results.
Award-winning design across digital, print, and beyond. Built to reinforce trust, sharpen identity, and motivate action.
Targeted campaigns that attract qualified prospects and convert attention into sales. Tools of the trade include geofenced ads, paid search, and full-funnel optimization.
Video, photography, and written content that elevate your story and support growth. Each asset is created with purpose and tied to measurable engagement.
Accessible and performance-driven digital experiences. Aligns business goals with ADA-compliant websites, UX journeys, and eCommerce systems.
Clear, actionable guidance for strengthening position, refining offers, and aligning teams around goals that matter. Designed to remove guesswork and drive traction.
Workflows and SOPs that reduce friction and improve consistency. Small systems that compound into long-term efficiency and dependable performance.
"Each of the nominated designs was top-notch, but Nathan Rafter's work is officially crowned the best of this year."
— InstantShift
I specialize in helping ambitious small and mid-cap companies scale efficiently. I've also partnered with national and global brands to extend reach, optimize performance, and build systems that last.
"Nathan excels at crafting branded experiences that connect."
— Ken At Full Sail University
Discover why structured strategy and clean execution turn into real wins through my work. See how optimizing systems, establishing best practices, and scaling successful processes drive growth.
Challenge: Hudson's Furniture needed full digital integration.
Solution: Connected CMS, CRM, POS, and inventory systems for end-to-end eCommerce readiness.
Result: 18% online sales lift in 90 days.
Challenge: Seminole PowerSports faced low-performing ads and weak web traffic.
Solution: Launched geofenced campaigns, tailored video content, and refined lead funnels.
Result: Over $24,000 in new sales and a sustained increase in foot traffic.
Challenge: Next Horizon's digital division was overloaded and inconsistent.
Solution: Introduced modern workflows, project management tools, and Lean UX processes.
Result: 41% productivity increase and multiple industry awards.
"Nathan helped polish our brand to feel more trustworthy. We now stand out in a crowded market."
— Brian with Central Florida Store Services
Explore my free guides for business owners and leaders. Each breaks a real growth challenge into clear steps you can apply right away.
Turn one-off fixes into AAAwesome systems that survive growth, turnover, and tool changes. Just capture friction, run small tests, and expand what works to get started.
See the shifts coming to cannabis. Foretell how regulation, consumer behavior, product trends, and competition may evolve so you can plan inventory, marketing, and investments with more confidence.
Growth is powered by 5 levers: lead flow, follow up, showroom process, finance, and repeat business. Learn which to pull and when to produce record months.
I build lightweight solutions that solve real problems and unlock more revenue. Awareness → Action → Amplify form the AAAwesome loop. That 3-step loop has guided thousands of projects from idea to launch, and it can do the same for you.
We start by getting honest about how work really happens. I help you spot friction, clarify goals, and define simple metrics so we know what "better" actually means.
Next, we turn insight into small, safe tests inside real work. Together we design focused experiments that can run in weeks, not quarters, and prove what actually moves the needle.
When something works, we turn it into "how we do it here." I help you capture the win in clear systems, tools, and training so it sticks, scales, and keeps paying off long after the project ends.
"The goal isn't just to satisfy customers but to amaze them. Nathan delivers."
— Gregory of The Buzz