Nathan Rafter | Cinematic Content That Connects & Converts

Best For Brands & People With Stories To Tell

Nathan makes showroom inventory look amazing!

— Chase of Vergason Sojourner & McWaters

For When Content Is Driving Your Decline

You have invested in your product, your team, and your space. But the content representing your business online has not kept up. Buyers are making decisions based on what they see before they ever contact you. If the visuals do not match the reality, the decline is not a mystery. It is a media problem.

Sales Staff Create Weak Content
Businesses default to whoever is available with a phone. Quality photos and videos are critical for converting 2 out of 3 online buyers.

Freelancers Without Vision
They deliver files, not results. They do not understand your business, your customer, or what the content needs to accomplish. The difference is not the camera. It is the person behind it.

Amateurs Make Eyesores
Poor lighting. Weak framing. Bland colors. The subject is in the photo but it does not wow. Professional content creators deliver 40‐60% higher conversion rates than amateur ones.

No Detail, No Story, No Sale
Medium shot. Wide shot. Next unit. No beauty angles, no detail shots, no composition that makes someone stop scrolling. Your content informs but it does not sell.

Your Content Feels Off
Most businesses do not realize how bad their content is because they have never seen their products and services shot properly.

Outdated Media Does Harm
You got great photos once. That was two years ago. Content is stale, seasonal inventory has changed, and your social feed is recycling the same six images.

Media That Moves The Needle

Hudson's Furniture

Brand Storytelling • Commercial Video Production • In‐Store Experience Marketing

Friction
Hudson's Furniture offered sleep diagnostics, free interior design, and a showroom experience that beat competitors but had no video content to communicate that across any of their 17 locations.

Solution
Co‐produced brand story videos, designer profiles, and service spotlights featuring real staff and real customers. Each video gave every location shareable content that drove foot traffic to key services.

15
Designer Profiles Co-Produced

4
Company Stories Co-Produced

2
Charitable Home Makeovers

1
Retailer Of The Year Award

Cycle Gear

Event & Commercial Photography • Video Production & Editing • Social Media Marketing

Friction
Monthly bike nights re‐engage riders and maintain relevance every season but these events lacked professional content to support community outreach, social channels, and revenue goals across top stores.

Solution
Be their official production partner capturing cinematic rider portraits and interviews, bike details, crowd and event coverage, and all the candid moments that connect brand with audience.

160+
National Store Locations

3
Minnesota Store Locations

1K+
Average Bike Night Attendees

230K+
Motorcyclists In Minnesota

Rear tire detail of an MV Agusta Superveloce.

Rider carrying a new front tire they bought at Cycle Gear.

Crowded Cycle Gear storefront during Bike Night event.

Yellow AGV helmet on display with warm glow lighting.

Rider flashing a peace sign on a Kawasaki ZX-6R.

Rider jumping over a cruiser motorcycle wearing Vans shoes.

Alpinestars motocross boot on display at Cycle Gear.

Man standing next to a stuffed bat doll on a Kawasaki Ninja 400.

Yamaha MT-07 front wheel catching sunlight.

Harley-Davidson motorcycle parked beside a flower bed.

ESPN

Broadcast Production • Video Production & Editing • Sports Marketing

Friction
ESPN needed reliable production support across dozens of live events spanning multiple sports, audiences, and broadcast formats at their Wide World Of Sports complex.

Solution
Directed and produced coverage for MLB spring training, soccer, gymnastics, cheerleading, and football that aired internationally across ESPN, ESPN3, and Disney networks.

17
Professional Sports Productions

8M+
YouTube Video Views

3
Major Broadcast Networks

1
Make‐A‐Wish Production

Midwest Motorsports Expo

Event Photography • Vendor Interviews • Trade Show Coverage

Friction
This Midwest racing trade show relied entirely on mediocre videos and photos for their event coverage. Media that did not match their brand or energy of the expo.

Solution
Produced engaging booth photography, product details, and vendor interviews to capture the event's atmosphere for future promotion. All delivered to the organizers same‐day.

2021
Expo Established

60+
Industry Exhibitors

40+
Racetrack Facilities Represented

2K
Event Attendees

Every Project Starts With Strategy, Not A Shot List

You Deserve Media That Performs

What gets produced depends on what the strategy calls for, and the strategy always serves growth. That is why a powersports brand and a real estate company walk away with completely different deliverables from me.

Product and service webpages with professional photography convert visitors over 30% faster.

Production engagements start at $1,500. The first step is a conversation.

Highlights From Behind The Lens

500K+
Professional Photos Produced

175+
National Media Campaigns

6
Major MLB Broadcasts

1
SNL Cast Member Photographed

Production Quality That Stops Scrolling & Gets Clicks

Most photographers shoot and deliver files. Most videographers do the same. I cover the entire production stack from concept to final deliverable. There is no gap where I hand off to another vendor. Here is what that looks like in practice.

Video Production
Promotional videos, event recaps, interview segments, and brand stories. Shot, directed, edited, and delivered ready to publish. From a single session product promo to a full season event series.

Commercial Photography
Product, lifestyle, packaging, and portraits. Studio or on location. Every image produced to match brand positioning and business goals. Delivered edited, formatted, and ready for web, print, or social.

Event Coverage
Full event documentation with same week turnaround. Crowd shots, detail shots, candids, and vendor or sponsor features. Video highlights and vendor spotlights available as add-ons.

Social Media Content
Content cut and formatted for Instagram, LinkedIn, YouTube, and Facebook from a single shoot. One session produces multiple deliverables across every platform. No additional shoots required.

Broadcast & Live Production
Camera operation, directing, motion graphics, and post‐production for live events and broadcasts. Full multi‐camera productions run solo or with a crew, including live streaming for corporate and public events.

Inventory & Showroom Photography
Consistent visuals for consistent results. Dedicated inventory photography for dealerships, showrooms, and eCommerce.