Connecting Can Grow Your Business
Structure Criteria ▪ Liability ▪ Taxes ▪ Growth Paths
The business structure you choose affects everything from how you pay taxes to how much personal risk you carry. It's a decision that should be made quickly but carefully. More than 70% of U.S. businesses start as sole proprietorships, though many later restructure to reduce liability and gain tax advantages (IRS).
Which structures protect me from personal liability?
How do taxes shift with each structure?
Which options make funding and partnerships easier?
How are nonprofits and benefit corporations different?
What signs show it is time to change or upgrade my structure?
"Nothing is certain but death and taxes."
— Jennifer Lynn Barnes
Choosing a structure is not just about filing paperwork. It sets the rules for ownership, liability, and taxes. Nearly half of small business owners regret not securing stronger protections early (U.S. SBA).
Defines how many people can legally own the business.
Some require owners to be U.S. citizens or residents.
Ownership and daily management can differ, especially in corporations.
Determines who is responsible for debts and lawsuits.
Sole proprietors and general partners have unlimited liability.
LLCs and corporations shield owners except in cases of fraud or negligence.
Shapes how income is reported and taxed.
Sole proprietors and partnerships report income on personal returns.
Corporations pay corporate taxes, but may unlock deductions and reinvestment advantages.
"You cannot propose mutually beneficial business relationships if you do not understand business."
— Craig Rosenberg
The structure you choose sets the foundation for taxes, liability, and growth. Reviewing your structure regularly ensures your business does not outgrow its foundation.
Simple, low-cost structures are easy to start but come with higher personal risk. Nearly 80% of sole proprietors stay unincorporated despite unlimited liability (U.S. SBA).
Owned by one person, simple and inexpensive to set up.
Unlimited liability, meaning personal assets are exposed.
Profits are taxed as personal income.
Owned by two or more people under a legal agreement.
General partners carry unlimited liability; limited partners are only liable for their investment.
Profits pass through to personal income taxes.
Some structures balance simplicity with liability shields. These are often the next step once a business starts to grow. Over 35% of small businesses choose LLCs for their mix of protection and simplicity (IRS).
Owned by one or more members with fewer formalities than corporations.
Members are not personally liable unless they commit fraud, co-sign debt, or mix finances.
Profits taxed as personal income by default but can elect corporate taxation.
Formed for charitable, educational, or religious purposes.
Directors and officers not personally liable unless negligent.
Eligible for tax-exempt status; profits must be reinvested in the mission.
Corporations are designed for growth, investment, and long-term stability. While only 18% of U.S. businesses are corporations, they generate most of the nation's revenue (U.S. Census Bureau).
Unlimited shareholders and easier to raise capital through stock.
Strong liability protection for shareholders.
Double taxation: corporate tax plus personal tax on dividends.
Up to 100 shareholders who must be U.S. citizens or residents.
Pass-through taxation avoids double tax.
Shareholders not personally liable unless they guarantee obligations.
For-profit with a legal obligation to balance profit and social/environmental mission.
Shareholders shielded from personal liability.
Taxed at the corporate level.
Your structure shapes both protection and opportunity. Use this activity to align your business goals with the right foundation for scale.
Write down your top three business goals (e.g., raise funding, reduce taxes, protect assets).
Match each goal to one structure (Sole Proprietorship, LLC, Nonprofit, or Corporation).
Identify one tradeoff per structure that affects your goals.
Circle the structure that best supports your protection, funding, and growth needs today.
Choosing the right structure is one of the most important early business decisions. It defines how you protect yourself, grow your profits, and plan for the future. The right choice balances risk, reward, and ambition.
"The best structure is the one that matches your ambition and protects your future."
— Nathan Rafter