Free 60-Minute Risk List Session

8 Powersports Segments With Real Growth Potential

Motorcycles ▪ eBikes ▪ ATVs & Dirt Bikes ▪ UTVs ▪ Personal Watercraft

Stocking In-Demand Inventory

Dealerships that adapt to shifting trends stay ahead. From adventure bikes to the booming ATV market, each segment offers opportunities to motivate sales, retain customers, and increase profits. But many dealerships misstep by stocking based on habit instead of aligning inventory to where customer demand is growing. In the U.S., motorcycle sales have fallen nearly 50% since 2006, yet off-road vehicles, ebikes, and PWCs are growing year over year.

Answers 5 Important Questions

Which motorcycle categories should I focus on to drive sales?
How can I tap into the growing eBike market?
What strategies boost ATV and dirt bike sales?
Is now the right time to expand my UTV inventory?
How can I sell more personal watercraft and boats?

"Flow where demand is."

— Lean

Street Motorcycles & Scooters

Motorcycles and scooters remain the foundation of powersports. Cruisers offer relaxation, sportbikes deliver performance, touring models appeal to long-distance riders, and scooters serve daily commuters. Though overall demand has softened, adventure and entry-level models still perform strongly.

Full Throttle Fun Is On The Rise

Global motorcycle sales topped $68 billion in 2023, with U.S. sales accounting for nearly $10 billion (Grand View Research). Honda and Harley-Davidson lead domestically, while Yamaha, Kawasaki, and KTM continue to drive innovation in sport and adventure segments.

Sportbikes

Build loyalty with financing bundles, track-day programs, and performance upgrades.

Adventure & Dual-Sport

Market versatility. Bundle adventure accessories, host off-road demos, and partner with outdoor gear brands.

Cruisers & Touring

Prioritize comfort and lifestyle with trade-up incentives, long-haul accessory bundles, and service memberships.

First-Time Buyers

Offer low-displacement models, training vouchers, and beginner events to build lifetime loyalty.

Women Riders

Stock lower-seat bikes and inclusive gear. Host women's events and highlight representation in marketing.

Scooters & Commuters

Sell savings and simplicity. Bundle helmets, locks, and promote commuter cost benefits.

"New riders want something affordable, approachable, and confidence-building. That's where lifetime loyalty begins."

— Powersports Business

eMotorcycles & eBikes

The eBike market is booming, while eMotorcycles remain early-stage. eBikes appeal to commuters, students, and older riders seeking affordable, efficient transport. eMotorcycles attract tech-forward buyers, but price and infrastructure remain barriers.

Electric Sparks Local Adventures

The global eBike market reached $61.9 billion in 2024 and is projected to double by 2030 (IMARC Group). In contrast, eMotorcycle adoption remains slow. Harley-Davidson's LiveWire sold only 612 units in 2025, showing limited demand.

eMotorcycles

Appeal to innovators. Keep inventory small and strategic. Offer comparison demos with gas models to educate buyers.

eBikes

Focus on value and accessibility. Create rental and lease programs. Resell used fleet bikes profitably.

"I've trained over 1,300 new riders from around the world and none were shopping for an eMotorcycle. But some have shown up to class on 25+ mph eBikes. That's a clear sign of where the momentum really is."

— Nathan Rafter

Dirt Bikes & All Terrain Vehicles (ATVs)

Dirt bikes and ATVs often serve as the first step into powersports for families and youth riders. They foster early brand loyalty and build future repeat buyers.

Dirty, Fast Fun Through The Great Outdoors

Dirt bikes and ATVs often serve as the first step into powersports for families and youth riders. They foster early brand loyalty and build future repeat buyers.

Beginner & Family Packages

Stock youth models with bundled gear and family financing. Offer safety lessons and vouchers.

Aftermarket & Customization

Promote "farm-ready" and "trail-ready" packages with lights, racks, and graphics kits.

Demo Days & Clinics

Host community events and upsell accessories during live demos.

"ATVs and dirt bikes are often the first taste of powersports for families. When you sell that first machine, you're planting the seed for decades of brand loyalty."

— Dirt Wheels Magazine

Utility Task Vehicles (UTVs)

UTVs (side-by-sides) appeal to both recreational and commercial users. Versatility places them among the fastest-growing powersports segments.

Practical Performance At Home & Beyond

The U.S. UTV market reached $6 billion in 2023 and continues to grow 5% annually (Mordor Intelligence). Polaris, Can-Am, and Honda dominate, with growth driven by customization and safety innovation.

Custom Builds

Offer hunting, farming, and racing configurations.

Commercial Applications

Market to contractors and ranchers. Provide fleet packages or leasing.

Rentals & Demos

Use test events and short-term rentals to convert new buyers.

"UTVs have become the Swiss Army knife of powersports. Whether it's hauling on a farm or tearing up the trails, buyers want machines that can work hard and play harder."

— UTV Sports Magazine

Boats & Jet Skis

PWCs and boats appeal to families, thrill-seekers, and weekend adventurers. Jet skis deliver accessible fun while boats span fishing to luxury cruising.

Weave Through The Waves In Style

Over 85 million Americans participate in recreational boating annually. PWC sales grew 20–25% in 2023, and the global boating market will reach $63.5 billion by 2030 (Grand View Research).

Boats

Sell lifestyle and recreation. Bundle fishing and watersport accessories. Launch membership clubs for recurring revenue.

Jetskis

Promote affordability and accessibility. Bundle safety gear and offer weekend rentals.

"When a family buys their first jet ski or pontoon, it's not just about horsepower. It's about weekends, memories, and shared experiences. Dealers who sell that story win the sale."

— Boating Mag

Apply New Insights Now

You don't have to stock everything, just the right things. Growth comes from aligning your inventory with what customers are actually buying, not what's always been on the floor. Bring your management, sales, and service leads together for a quick market alignment review.

Dealership Inventory Clip

This exercise helps you target the most profitable and sustainable segments for your market.

Activity Instructions

List your current inventory mix across motorcycles, ATVs, UTVs, eBikes, and PWCs.
Compare it to the fastest-growing segments outlined here: adventure, off-road, electric, and family recreation.
Select 1 segment to expand over the next 90 days.
Define 3 specific actions to support it (e.g., demo events, bundled financing offers, or local ad campaigns).
Track inventory turnover, engagement, and margin improvements monthly to measure progress.

Showrooms Fit For Buyers

Winning dealerships choose the right opportunities and execute them well. By aligning inventory with market momentum, your team can attract new buyers, strengthen loyalty, and outpace slower competitors. Growth in powersports doesn't come from guessing; it comes from stocking smart.

Reflection Questions

Which segment currently drives the highest profit margin per unit?
Where does your dealership's reputation already give you an edge?
How quickly could you pivot into an emerging category like eBikes or rentals?
What seasonal or local trends could shape demand in the next 6 months?
How can you tie service, training, or financing programs to strengthen these sales?

"Stocking smart isn't about selling everything; it's about knowing where your dealership can win and doubling down there."