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5 Growth Opportunities In Powersports Dealerships

Off-Road Offerings ▪ Online Shopping ▪ Aftermarket Modifications

Big Bucks, No Whammies

The powersports industry is accelerating again. Younger riders, off-road enthusiasts, and eMobility adopters are driving steady growth. With the market projected to expand by 6% annually (IMARC Group), dealerships that modernize their approach will capture the most upside. Many still lag behind with slow websites, underused events, and untapped aftermarket potential. The opportunities below reveal where to invest for sustained growth and customer loyalty.

Answers 6 Important Questions

How can I attract and retain younger buyers?
What trends matter most in electric and off-road vehicles?
How can I optimize inventory and improve digital sales?
What strategies increase revenue through service and customization?
How can I differentiate my dealership and generate new leads?
What loyalty and sales systems keep growth consistent?

"Change before you have to."

— Jack Welch

Capitalize On The Next Wave Of New Riders

Millennials and Gen Z riders want affordability, practicality, and adventure-ready vehicles. Many begin with used or smaller models and later invest in accessories, upgrades, and service (Powersports Business). Winning dealerships meet them early, build trust, and stay with them as their needs evolve.

Promote Certified Pre-Owned Inventory

Develop a branded certified program with multipoint inspections.
Offer perks such as extended warranties or first-service credits.
Market certified units heavily on social media, where first-time buyers research.

Host Beginner-Friendly Events

Run free workshops, safety courses, and gear clinics.
Partner with training schools or influencers to add credibility.
Offer event incentives like discounts or free lessons for attendees.

Expand Financing & Subscription Options

Provide low-interest or no-credit financing through trusted lenders.
Test lease-to-own or subscription models for flexibility.
Bundle payments to include insurance, gear, and service.

"75% of Gen Z consumers prefer brands that offer personalized experiences."

— McKinsey & Company

Leverage The Outdoor & Off-Road Boom

Off-road riding, overlanding, and adventure travel are surging. Riders want rugged, multi-use machines that fit their lifestyles. Dealerships that align with this movement through experiences, bundles, and customization see strong returns (Grand View Research).

Create Adventure-Ready Bundles

Package vehicles with racks, GPS units, and trail gear.
Tailor bundles to personas like weekend explorers or family riders.
Promote them as limited seasonal offers to drive urgency.

Host Off-Road Experience Days

Partner with trail parks and outdoor clubs.
Offer guided demo rides to build confidence and close sales.
Provide event-only financing or accessory specials.

Offer Customization & Upgrade Services

Stock lift kits, lighting, and protection accessories.
Run seasonal "adventure upgrade" promotions.
Train service staff to discuss performance add-ons during visits.

"Hands-on experiences increase purchase intent by 85%."

— EventTrack Report

Embrace eScooters + eBikes

While full-size electric motorcycles are still niche, eScooters and eBikes are booming. They attract commuters, students, and eco-conscious buyers who value convenience, affordability, and simplicity. Dealerships that lean into this category can capture recurring sales through service, upgrades, and replacement programs.

Offer Test Rides & Demos

Dedicate space to electric models in your showroom.
Host demo events for commuters and city riders.
Bundle first-purchase gear such as helmets and locks.

Highlight Cost Savings & Incentives

Emphasize total ownership savings in marketing.
Collaborate with local utilities or cities on rebate programs.
Add cost-of-ownership calculators to your website.

Expand Electric Service Opportunities

Train technicians in motor, controller, and battery systems.
Offer software updates and range upgrades.
Sell extended warranties and battery replacement plans.

"The micromobility market is expected to surpass $200 billion by 2030."

— McKinsey & Company

Convert Always-Online Buyers

Over 80% of consumers research online before making major purchases (McKinsey & Company). Dealerships that blend digital convenience with personal connection earn trust and close faster.

Upgrade Your Website For eCommerce & Financing

Your website is now the showroom sales floor.
Enable instant financing and pre-approval tools.
Add "reserve now" features for high-demand models.
Optimize listings for mobile and make calls-to-action clear.

Implement Virtual Support & Consultations

Use live video for walkarounds, Q&As, and test rides.
Train staff to host personalized sessions through Zoom or FaceTime.
Set up chatbots for basic questions and escalate serious buyers to your sales team.

Leverage Social Media & Video Content

Post weekly customer stories, ride videos, and gear highlights.
Use short-form video formats like reels and YouTube shorts.
Encourage staff participation to build authenticity and connection.

"The best marketing doesn’t feel like marketing."

— Tom Fishburne

Maximize Aftermarket & Service Revenue

The powersports aftermarket is a $10 billion industry growing at 7% annually (GM Insights). Customization drives both profitability and loyalty, especially when dealerships make it easy and educational.

Offer Subscription-Based Maintenance Plans

Create tiered service packages with increasing perks.
Include priority scheduling and exclusive discounts.
Market plans during delivery while excitement is highest.

Expand Customization Offerings

Host "garage day" events that teach riders to install upgrades.
Share tutorials on social media and YouTube.
Bundle parts kits with simple installation guides.

Improve Mobile Service & Pickup Options

Offer pickup and delivery for busy customers.
Launch mobile service vans for seasonal prep or tune-ups.
Promote at-home services like winterization for PWCs and boats.

"When customizing machines, owners invest in identity as much as performance. Making aftermarket sales among the most loyal and profitable revenue streams."

— Powersports Business

Apply New Insights Now

The powersports industry is shifting fast, from eMobility and off-road demand to online buying and aftermarket loyalty. You'll need your most recent sales, service, and marketing data.

Take Actions That Accelerate Growth

This activity helps your dealership prioritize where to take action now, turning opportunity into measurable momentum over the next 90 days.

Activity Instructions

Write down the 5 growth opportunities: New Riders, Off-Road Boom, eMobility, Online Buyers, and Aftermarket Revenue.
Circle the 2 areas that align best with your dealership's goals and capacity right now.
For each, list 3 specific actions your team can complete within 90 days.
Assign clear owners, deadlines, and success metrics to ensure accountability.
Review progress monthly, adjusting strategies based on results and customer feedback.

Win More Market Share Now

Dealerships that embrace change early capture the strongest position when markets shift. The next generation of riders expects seamless online tools, hands-on experiences, and trusted service. By focusing your energy on the most strategic opportunities, you can ride the next growth wave. Not chase it.

Reflection Questions

Which customer segments (new, off-road, electric) are growing fastest for you?
How well does your website convert digital interest into showroom visits?
Are you promoting the right mix of vehicles, services, and experiences?
What changes would most improve repeat business or referrals?
Which partnerships (influencers, events, or training schools) could extend your reach?

"Sales aren't closed, relationships are opened."

— Nathan Rafter

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