Connecting Can Grow Your Business

Grow Lighting Has A Bright Future In Minnesota

Sota Cann ▪ Board Of Directors ▪ Minnesota Market Strategy

Unleash The Power Of The Sun

Grow light providers specializing in high-performance LED systems, modular grow rooms, and vertical farming solutions are well positioned to serve Minnesota's emerging cannabis industry. Cultivators of all sizes will need efficient, scalable technologies to stay competitive. Let's explore how providers can secure market share, influence industry standards, and build long-term growth strategies.

Gain Answers To 3 Important Questions

How can grow light providers capture early revenue in Minnesota's $1.5 billion market?
What strategies build credibility and visibility in an emerging industry?
How can providers leverage Sota Cann membership to expand their pipeline and influence?

2 Big Business Benefits In Minnesota

Revenue Potential: Minnesota's cannabis industry is projected to reach $1.5 billion in annual sales by 2028 (Minnesota Department of Revenue). Capturing just 5% of the market represents $75 million in revenue.
Market Visibility: A $5,150 annual investment secures Sota Cann founder membership, a board seat, and priority brand exposure.

"Minnesota isn't going to be a boom-and-bust market. This is one of those states that will roll out slowly, but it's going to be worth it in the long run"

— Lu with HortiBest

How Providers Can Become A National Recognized Brand

Compelling Marketing Materials: Develop digital and print collateral to communicate value to decision-makers. Case studies, whitepapers, and infographics can build trust with cultivators and highlight efficiency gains.
Event & Networking Strategy: Trade shows and expos remain key growth drivers. In 2022, 70% of businesses reported new leads and greater visibility through events (Display Wizard). Presentations, pitch decks, and industry reports strengthen positioning with cultivators and investors.
Strong Digital Presence: Optimizing websites for SEO and mobile increases engagement and sales. Thought leadership articles and blog content establish credibility, with content marketing driving 3 times more leads and improving close rates by 20% (LinkedIn B2B Institute).

"Nathan has helped us clarify our direction and challenges, and it feels like we're aligned, which is huge. It's not just about selling lights or racks, we're helping build a better industry."

— HortiBest

5 Must-Take Actions To Dominate Minnesota's Cannabis Marketplace

Influence Industry Standards: Publish content and reports that support energy-efficient lighting policies.
Build Brand Visibility: Develop strong messaging, case studies, and guest articles.
Expand Industry Connections: Leverage expos, branded booths, and Sota Cann networks.
Educate & Engage the Community: Host webinars and workshops with universities and cultivators.
Strengthen Digital Marketing: Invest in SEO, blogs, email campaigns, and social strategies.

"If we get ahead of competitors like GrowPros and position ourselves as a premier brand, we can set ourselves up for success."

— Jordan at HortiBest

6 Relevant Audiences Within Sota Cann's Membership

Licensed Cannabis Cultivators: Seeking high-yield, energy-efficient lighting.
Indoor Growers & Vertical Farmers: Requires scalability solutions.
Policymakers & Regulators: Shaping Minnesota's cannabis cultivation laws.
Dispensary Owners & Operators: Exploring vertically integrated growing solutions.
Cannabis Industry Investors: Backing innovations.
Universities & Research Institutions: Advancing agriculture technology and methods.

4 Ways To Make The Most Of Serving Sota Cann & Minnesotans

Shape Industry & Lighting Policies: Engage in policy discussions to promote energy-efficient cultivation lighting regulations. Provide expert testimony on sustainable, high-performance lighting solutions, addressing indoor cannabis cultivation energy consumption, which accounts for 1% of total U.S. electricity use, costing $6 billion annually (Lawrence Berkeley National Laboratory). Collaborate with industry leaders to influence state cannabis cultivation guidelines.
Boost Brand Visibility & Recognition: Secure Sota Cann's founder membership and board member position to maximize exposure. Use Sota Cann's website, newsletters, and member communications to reinforce brand messaging. Publish thought leadership articles on best practices in cannabis lighting, which generate 3 times more leads than standard content (LinkedIn B2B Institute).
Expand Industry Connections & Sales Pipeline: Attend key industry expos, such as the Lucky Leaf Expo, and host a booth to showcase innovations. 83% of trade show attendees have buying power (CEIR). Utilize Sota Cann's network to connect with top growers, dispensary owners, and industry influencers. Build direct relationships with Minnesota-based vertical farms and greenhouse operators.
Educate & Build Minnesota's Marketplace: Host workshops, panels, and webinars to educate the local cannabis community. Partner with local universities and research institutions, as collaborations lead to a 34% increase in technology adoption (Harvard Business Review). Offer exclusive discounts or trial programs for Sota Cann members.

"Our goal is to build the best cannabis industry in Minnesota by learning from other states and doing it right. We are actively working with legislators to clear the path for businesses to get their licenses as efficiently as possible."

— Fatima At Soda Cann

Why Minnesota Matters

Minnesota offers a rare first-mover advantage for grow light providers. By using Sota Cann's resources, strengthening branding, and engaging with cultivators, providers can secure a strong foothold in the Midwest and build momentum for national expansion.

3 New Business Insights Gained

A $5,150 annual Sota Cann investment secures a board role, influence, and priority exposure.
Strong branding and digital presence can boost sales by 55% and engagement by 70% (HubSpot), while thought leadership drives 3 times more leads.
Capturing 5% of Minnesota's projected $1.5 billion market could generate $75 million in revenue by 2028.

4 More High-Value Questions Remain

How can Sota Cann membership translate into direct sales and partnerships?
How can branding and marketing build stronger ties beyond product quality?
What is the best approach to engage and convert top growers into customers?
Which policy initiatives should providers support to strengthen market position?

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