Generate $700k In Sales Leads
Strategy + Compelling Content + Lead Generation
Revving Up Business
Would you rather invest in more sales staff fighting over your existing foot traffic or turn that payroll into consistent new business that's ready to close? This question helped Seminole PowerSports, Central Florida's premier dealership of performance fun since 1983, generate over $700k in new sales opportunities.
Our collaboration started with producing professional commercials for their most popular motorcycles, ATVs, side-by-sides, and jet skis at their 44,000 square foot showroom in Sanford, Florida. These videos were then broadcasted across their website and my ad networks online to interested shoppers in ways that let them schedule in-store test ride appointments within 2 clicks. All this information is then shared with the sales team at Seminole Power, keeping their schedules predictable and filled with motivated shoppers ready for the next step.
Produce Professional Commercials
Since the very beginning, my goal for each product video was to create a self-contained story that reflects the customer's journey and shares the one-of-a-kind shopping experience that Seminole PowerSports offers. This compelling content is shared with targeted audiences across my advertising networks while I foster engagement by contributing to these communities with relevant custom content. I find that producing your own quality content gives creative liberties that provided content doesn't by allowing you to freely remix it in ways that keep it fresh. Moreover, showcasing your offerings in action and on-location builds trust with your true audience and conveys pride in your process.
2020 Sea-Doo RXT X-300 Commercial
Inspired by a day of fun out on the water, this video of the 2020 Sea-Doo RXT X-300 covers everything from packing and loading up the LINQ cooler to blasting tunes on the built-in Bluetooth sound system. It also promotes their March 2020 "Splash Cash" promotion.
2020 Husqvarna Vitpilen 701 Commercial
The 2020 Husqvarna Vitpilen 701 isn't your average bike, which I wanted to reflect in the sound design, music selection, and cinematography; blending the vintage aesthetics with modern, cutting-edge performance that shoppers will love. It also promotes their March 2020 "Rocket Cash" promotion.
My ad strategy for each product video for Seminole PowerSports incorporated split testing because it hones in on the perfect set of ads for your true audience and delivers them at the right moments. My split testing spanned both individual product ads and across product types. Although the 2020 Sea-Doo RXT X-300 Commercial and 2020 Husqvarna Vitpilen 701 ads below are similar, I found their differences in performance compelling.
Create Ads That Convert
The primary difference between these Facebook ads is the video thumbnail, a choice made intentionally to engage leads in varying stages of the buying process. The Sea-Doo ad features a model in a lifestyle shot with the product mostly out of view, whereas the Husqvarna video thumbnail features no model with the product in full view. The goal was to compare which type of content is most effective at eliciting engagements between audiences who are early in the buying stages and starting to envision the lifestyle, versus active shoppers who are already invested in the lifestyle and ready to buy.
2020 Sea-Doo RXT X-300 Facebook Ad
The Sea-Doo ad garnered 12 scheduled test ride appointments, 112 reactions, 27 shares, and 4 comments. The target audience for these ads are those individuals who are early in the buying process and still browsing options for summer fun; based on the engagements, prospects were discussing more lifestyle-related topics like ways to have fun on the water during warmer weather and accessories for getting the most out of your jet ski. Based on the time of year, the ideal video thumbnail encapsulates the approaching summer lifestyle to get the ad audience thinking about buying in the coming months.
2020 Husqvarna Vitpilen 701 Facebook Ad
The Husqvarna Facebook ad generated 21 scheduled test ride appointments, 78 reactions, 12 shares, and 1 comment. The target audience for these ads are those individuals who are in the advanced stages of the buying process and are ready to test-ride, make a purchase, and get on the road. Based on the time of year, the ideal video thumbnail focuses on the product itself to engage the ad audience and inspire them to take action and schedule an appointment.
Facebook Ad Split Test Results
Together these two ads produced 33 leads, over 15,533 engagements on the Seminole PowerSports Facebook profile, 816 retargetable website visitors, and 234 real interactions from interested shoppers during the month of March. So, how could you apply this information to grow business? Using lifestyle content, such as the Sea-Doo ad, gets people talking and would be great for general sales announcements. Similarly, new product announcements might be better supported by the Husqvarna approach. Both theories are worth further testing as I continue building the best portfolio of effective Facebook video ads for Seminole PowerSports.
Digitizing and automating your sales processes is a worthy business investment because more sales staff doesn’t always translate into higher revenue. An always-on approach shares relevant offerings and clear calls to action whenever and wherever your audience is active, not just during your business’s operating hours. By digitizing Seminole PowerSports's connection with customers and building complete campaigns around that connection, their customers can now schedule in-store test rides appointments based on their availability and comfort level, whether that's the same day or weeks out. Each component of this complete campaign works together to generate new in-store foot traffic, energize the sales team with dependable appointments, and help interested shoppers pull off the lot with something new.
- Compelling Content
- Modern Development
- Complete Campaign
- Growth System
- Lead Generator
- Signature Experience
- 4k Video Production
- ADA Compliance
- Adobe Creative Cloud
- Audio Production
- Business Development
- Motion Graphics
- Online Advertising
My Partners Prosper
The best part of growing business is working with my phenomenal partners. We grow together, challenge one another, and share in success. Sound good?
I'm so happy with our new websites from Nathan! He always puts forward the best solutions for each of our communities and exceeds my expectations.
- DLS Partners
I love the new look! I feel like our website is finally cool. We even have a secure employee portal now to better support our team. That's really exciting.
- EMI Guide Rail
Nathan's one-of-a-kind marketing efforts were instrumental to the Hudson's Furniture team winning the HFA Furniture Retailer Of The Year Award.
- Hudson's Furniture
Nathan makes our showroom inventory look amazing and our customers love it. Especially all the new ones that these videos bring into our store.
- Seminole PowerSports