Nathan Rafter logo

Hi, I'm Nathan Rafter

Delivers Experiences • Reduces Headaches • Grows Business

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Briefcase icon Professional Summary

I'm an accomplished creative with over 13 years of experience growing businesses like Honda, Hudson's Furniture, and Sykes Enterprises through meaningful solutions that achieve tangible goals. Currently, I'm focusing on growing business for Next Horizon as their Digital Project Manager.

Brand Development

Whether you're brand new or run generations deep, I'll ensure your branding gives clients continued confidence and embodies your past, present, and future.

Targeted Marketing

Sharing your client's journey sets achievable expectations and shows pride in your process. Together we can develop this journey and create more 5-star experiences.

Business Strategy

Do you have a list of boardroom pipe dreams that, if came true, would change your business for the better? I'm up for the challenge and have past successes to prove it.

I identify which customers interact with your brand and enact strategies that deepen those connections.

Lightbulb icon Intelligent Evolution

I believe in delivering finished products with the most streamlined scope that meet your current needs. Then refining the solution based on deep analytics, evolving business goals, and quality feedback.

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Research

Thoroughly vetted strategies make all the difference. This legwork will keep our projects up to speed every step of the way.

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Plan

Ensure every initiative is successful by defining the platform, audience, occasion, and goal that will most increase ROI.


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Implement

Sensible development leverages iterative discovery and prototyping to achieve the best solution within scope.

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Evaluate

Thoroughly analyze all aspects of the initiative post launch to enhance performance and build upon successes.

Open folder icon Recent Work Samples

Magic wand icon Marketing Magic

My marketing strategy is founded on three simple principles: cultivate quality content, tell meaningful stories, and be genuine. Marketing should be an organic extension of everything that makes your organization great, from its team members to the loyal clients they serve.

Content Creation

Ensures your brand is consistent, on-message, and connecting with your clients, every time.

  • Brand development
  • Promotional videos and product photography
  • Event flyers and invitations
  • Websites and mobile apps
  • Tutorial materials and videos

Social Networking

Share your brand's best stories and build deeper connections across thriving communities.

  • Profile management
  • Organic campaign strategy
  • Online review management
  • Business and product reviews
  • Organic content development
  • Live streaming

Paid Advertising

Expand your brand's reach, and business, with targeted campaigns for meaningful ROI.

  • Broadcast and media buying
  • Search engine ads
  • Social ads and promoted content campaigns
  • Email and direct marketing
  • Audience building

I deliver complete business solutions that support increased demand from ongoing marketing efforts.

Line chart icon Build Better Business

Optimization

Smooth out kinks in your business processes and reduce overhead with modern solutions that scale.

  • Process Automation
  • Co-op marketing development
  • Reporting dashboards
  • Department management
  • Staffing and capacity analysis
  • POS system integration

Funnel Creation

Encourage business by creating self-sustaining ecosystems for new and loyal clients alike.

  • Ecommerce landing pages
  • Automated communications
  • Promotional campaigns, event invites, and online newsletters
  • Loyalty programs and dynamic promotional codes

Training

Driving business is easier when your entire team works in unison like a well oiled machine.

  • Standardizing processes
  • Hiring assessment solutions
  • Sales process development
  • Seminars and workshops
  • Training materials and videos
  • Team building initiatives

Heart icon My Clients Love Me

Nathan's one-of-a-kind marketing efforts were instrumental in our winning of the 2017 HFA Furniture Retailer of the Year award.

- Josh Hudson of Hudson's Furniture

I'm so happy with Nathan's work and love all the new websites! He always manages to find the best solutions and exceed my lofty expectations.

- Lori Mitchell of DLS Partners

The promotional videos Nathan put together for our in-store displays are amazing and already increasing sales!

- Erik Irish of The Netcade

Handshake icon Let's Get Started

I'm excited to learn all about your unique goals and share the many ways I can help achieve them. Simply send a message and I'll (usually) reply within 24 hours. Have a great day and I look forward receiving your message soon.

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