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Hi, I'm Nathan Rafter

Delivers Experiences • Reduces Headaches • Grows Business

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Folder icon Professional Summary

I'm an accomplished creative with over 14 years of experience growing businesses like Honda, Hudson's Furniture, and Sykes Enterprises by leveraging the Scrum and Agile frameworks to consistently set appropriate goals, effectively manage expectations, and achieve tangible results. Currently, I'm growing business for Next Horizon as the Digital Project Manager overseeing their Digital Marketing division.

Certifications & Education

Certified Scrum Master icon

Scrum Certified

As a Certified Scrum Master, I cultivate and empower agile teams to adapt and react quickly to market opportunities by leveraging the Scrum framework.

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Google Certified

With certifications in Google's Digital Marketing, Ads, and Analytics, I craft data ecosystems that provide actionable insights into your online business.

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Business Master's

As a graduate of the Entertainment Business Master's Program at of Full Sail University, I leverage proven business expertise and entrepreneurial know-how to grow my clientele's business.

Quote icon As a professional, my guiding principles are simple: deliver experiences, reduce headaches, and grow business.

Information icon My Expertise Plus icon

Brand Building

Whether you're brand new or run generations deep, I'll ensure your branding yields continued consumer confidence by embodying your past, present, and future.

  • Branding design and development
  • Online review management
  • Print collateral and infographics
  • Promotional photography and videos
  • Responsive website development

Targeted Marketing

Sharing your client's journey sets achievable expectations and shows pride in your process. Together we create more 5-star experiences.

  • Audience building
  • Co-op marketing
  • Direct and email marketing
  • Organic content marketing
  • PPC and promoted content campaigns
  • Search engine advertising and SEO
  • Social network and profile management

Funnel Creation

Encourage repeat business by creating self-sustaining ecosystems that support both new and loyal clients alike.

  • Automated communications
  • Business and product reviews
  • Conversion-focused landing pages
  • Loyalty and rewards programs
  • Organic content development strategy
  • Promotional email campaigns

Business Strategy

Have boardroom pipe dreams that would change your business for the better? I'm up for the challenge and have past successes to prove it.

  • Core platform development
  • PoS system implementation
  • Reporting and systems integration
  • Sales process development

Optimization

Smooth out kinks in your business processes and reduce overhead with modern solutions that scale to meet your ever-growing needs.

  • Department management
  • Process automation
  • Staffing and capacity analysis
  • Standardizing processes

Leadership

Sustaining business growth is easier when your entire team is aligned and working in unison towards shared goals.

  • Seminars and workshops
  • Team building initiatives
  • Training materials and videos

Quote icon I utilize data-driven models to identify consumers that interact with your brand then enact strategies to deepen each of those connections.

Lightbulb icon Intelligent Evolution

I believe in delivering finished products with the most streamlined scope that meet your current needs. Then refining the solution based on deep analytics, evolving business goals, and quality feedback.

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1. Research

Thoroughly vetted strategies make all the difference. This legwork will keep our projects up-to-speed every step of the way.

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2. Plan

Ensure the success of every initiative by defining the platform, audience, occasion, and goal that will most increase ROI.


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3. Implement

Sensible development leverages iterative discovery and agile prototyping to achieve the best solutions within scope.

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4. Evaluate

Thoroughly analyze all aspects of the initiative post-launch to enhance performance and build upon successes.

Magic wand icon Marketing Magic

My marketing strategy is founded on three simple principles: cultivate quality content, tell meaningful stories, and be genuine. Marketing should be an organic extension of everything that makes your organization great, from its team members to the loyal clients they serve.

Content Creation

Ensures your branding is consistently on-message and in-tune with your ideals consumers, across each and every initiative.

Social Networking

Share your brand's best moments and stories to build deeper connections throughout thriving online communities.

Paid Advertising

Expand the reach your brand's voice, and bottom line, with targeted campaigns focused on meaningful ROI.

Heart icon My Clients Love Me

Quote icon Nathan's one-of-a-kind marketing efforts were instrumental in our winning of the 2017 HFA Furniture Retailer of the Year award.

- Josh Hudson of Hudson's Furniture

Quote icon I'm so happy with Nathan's work and love all the new websites! He always manages to find the best solutions and exceed my lofty expectations.

- Lori Mitchell of DLS Partners

Quote icon The promotional videos Nathan put together for our in-store displays are amazing and already increasing sales!

- Erik Irish of The Netcade

Quote icon I deliver complete business solutions that support increased demand sustained by ongoing marketing efforts.

Handshake icon Let's Get Started

I'm excited to learn all about your unique goals and share the many ways I can help achieve them. Simply send a message and I'll (usually) reply within 24 hours.

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